Earlier this week, Ed Hudson, Home Innovation’s Director of Marketing Research, presented “Trends and Opportunities for PVC Materials in Home Construction and Remodeling” at the PVC Formulations Virtual Summit, sponsored by AMI. The primary audience for the presentation was manufacturers of PVC materials seeking opportunities to develop new PVC-based building materials.
The year 2020 was characterized by price instability, supply disruptions and shortages, and even mandated business closures in some areas. We also saw an unexpected boost in new housing construction that started early in the year and continued. Considering these factors, we anticipated some changes in building materials purchasing patterns; only some of that anticipation played out.
Not all building materials purchase outlets did equally well during the pandemic. As the responses from our latest Consumer Practices Survey came in, we were able to examine who did well, and in which product categories. With this rich data, Home Innovation is introducing the “Purchase Location for Home Remodeling Projects” report to provide market insight for retailers and suppliers of building materials.