Trends

Find out what our research experts view as important changes and trends in homes and building products.

June 28, 2021

Changing Building Materials Preferences in the Post-COVID Housing Market

Earlier this month, Ed Hudson, Home Innovation’s Director of Marketing Research, presented “Changing Preferences for Building Products in a Post-COVID Market” at NAHB’s Leading Suppliers Council Connections meeting. He covered a wide range of findings and trends based on his analysis of long-term building products trend data, and the findings of recent national studies on buying habits of builders and households.

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Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research