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AZEK Deck/Porch

AZEK Deck/Porch

Learn about this product’s features and how its use can help a builder earn points toward NGBS Green certification.

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Brand Study Paints Very Different Picture of Choices in New Homes and Remodeling

The construction industry and markets for building products are highly fragmented. A product manufacturer’s success in one of the many market segments almost never indicates if they can or will be successful in another market. Buyers of materials have very different purchase journeys, depending on whether it is for a production home, non-residential building, infrastructure project, home remodeling done by a professional, or a do-it-yourself undertaking.

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