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2014 NGBS Green Partners of Excellence

Recognizing Excellence: Find out more about the NGBS Green Partners and advocates recognized by Home Innovation for making notable strides over the last year in advancing rigorous, practical, third-party certification of green homes.

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Align Your Green Home Marketing with Your Buyers' Values, Not Your Own

One of the most significant obstacles to green home building is the prevailing builder myth that all consumers only care about energy efficiency because an energy-efficient home will cost less to operate. It's just not that simple. While many consumers do care about energy efficiency, and a portion of those care about it specifically because a more efficient home, apartment, or car will save them money, that only tells part of the story. Find out more about the other pieces of the green home marketing puzzle that builders must learn to solve.

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