Market Research

Providing comprehensive building product market research to keep you on the cutting edge.

To navigate the product development process successfully, you need a consultant who understands the uniqueness of the housing industry and building product market research. Whether it is providing raw data on market characteristics, conducting formal market assessments, finding untapped opportunities and testing new product concepts, or properly positioning your home building product or technology in the market, we have the experts, analytical tools and track record of success to help your product achieve market success.

Since your competitor’s next innovation might take your market share, you can’t afford to stand pat! Let us help you beat them to the punch.

Product Market Researcher

Product Usage Data

Need to know how many double-hung windows were sold in the Southeast? Or the market share of different claddings by region? We have the most comprehensive and robust data available on building material and product usage in the U.S. and Canada.

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Product Usability

Product Usability

A product's success in the market is often directly correlated to user satisfaction. Let our expert team of researchers help you determine if your building product, tool, or equipment is performing as expected.

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Survey Research

Survey Research

Do you need to measure the market for your building product or service? Do you want to quantify home builder or buyer preferences for some attribute of your product or service? We have the largest pre-qualified survey research panel of builders, remodelers, and consumers who can answer all your questions.

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Focus Group and Expert Interviews

Advertisement Testing

Advertising is only worth the investment if it is effective in communicating the benefits of your products and motivating sales. We can help you determine how effective your existing or planned advertising will be.

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Focus Group and Expert Interviews

Focus Group & Expert Interviews

Opinions matter. Let our professional moderators help you learn what key decision makers think about your product, concept or marketing campaign, or what opportunities they see for new products.

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Market Assessments

Market Assessments

Our market assessments can help you understand and quantify the size and structure of your target markets, and help you understand the influence of key decision makers throughout the home building supply chain who affect your product.

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Product Development Consulting

Product Development Consulting

From identifying market opportunities and the germination of the product idea to positioning the product in the market, our product development consultants are focused on ensuring your product’s commercial success at any stage of the product lifecycle.

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