Market Research

Providing comprehensive data and unique analysis to help you evaluate products and markets.

Bringing new products to the housing industry is a risky, costly enterprise. The industry is large and fragmented, channels to market are complex and ever-changing market conditions create a seemingly unmanageable array of obstacles to product success. Of course, there are also big financial rewards for those who are successful.

To navigate the product development process successfully, you need a consultant who understands the uniqueness of the housing industry. Whether it is providing raw data on market characteristics, or formal market assessments, or finding untapped opportunities and testing new product concepts, or properly positioning your product in the market, we have the experts, analytical tools and track record of success to help your product achieve market success.

Since your competitor’s next innovation might take your market share, you can’t afford to stand pat! Let us help you beat them to the punch.

Product Usage Data

Need to know how many double hung windows were sold in the Southeast? Or the market share of different claddings by region? We have the most comprehensive and robust data available on building material and product usage in the U.S. and Canada.

Survey Research

Do you need to measure the market for your product or service? Do you want to quantify builder or home buyer preferences for some attribute of your product or service? We have the largest pre-qualified survey research panel of builders, remodelers and consumers who can answer all your questions.

Focus Group & Expert Interviews

Opinions matter. Let our professional moderators help you learn what key decision makers think about your product, concept or marketing campaign, or what opportunities they see for new products.

Product Usability

A product's success in the market is often directly correlated to user satisfaction. Let our expert team of researchers help you determine if your building product, tool or equipment is performing as expected.

Market Assessments

Our market assessments can help you understand and quantify the size and structure of your target markets, and help you understand the influence of key decision-makers throughout the supply chain who affect your product.

Product Development Consulting

From identifying market opportunities and the germination of the product idea to positioning the product in the market, our product development consultants are focused on ensuring your product’s commercial success at any stage of the product life-cycle.