Our Labs
Market Research Facility

Make a premier first impression by hosting focus groups in our state-of-the-art facility.

Let Us Be Your Market Research Solution

Home Innovation Research Labs market research facilities combine comfort and efficiency with the latest in communication technologies. Built from the ground up to serve the needs of research projects and group events, our facilities offer a one-of-a-kind experience. 

Focus Group Suites

A first-class reception area leads to two focus group suites, each designed to accommodate multiple seating and viewing arrangements and a variety of research study designs. Spacious participant waiting rooms with convenient access to food and beverage service ensure participants will be at ease. Finely appointed client lounge and observation areas allow clients to work in privacy and relax in comfort. When your needs extend beyond traditional focus groups, we also have meeting and observation rooms that can accommodate up to 100 people.

Facility features:

  • Multi-tiered client observation area for easy viewing of group discussions by up to 20 observers
  • Large focus group rooms and small-group interview rooms
  • Well-stocked private client areas and work spaces
  • Large flat-screen displays
  • Internet streaming of video feed for secure remote viewing
  • High-speed Internet access in all observation areas and lounges
  • Convenient, ample, complimentary parking
  • Nearby hotel and restaurant district

Observational Research Gallery

Our unique, two-story observational research area allows large-scale field studies of people interacting with tools, materials, products, or other people while maintaining the control and predictability only possible in a structured setting. Create true-to-life mock scenarios – a home interior, a back yard, a construction site, a store aisle – where participants are led through activities and discussions, under the discrete observation of clients behind one-way glass on two levels. This set-up provides the authenticity and deep insight of ethnographic research, but it makes more efficient use of time and resources.

Gallery features:

  • 30' x 40' work floor with a ceiling height of about 30 feet
  • Private floor-level and overhead observation galleries
  • Six observer-controlled cameras
  • Lapel microphones for participants
  • Possibility to simulate extreme temperature ranges (from 10 to 150°F)

Location, Location, Location

Conveniently located in Prince George’s County, Maryland, Home Innovation Research Labs is close to two major airports – Baltimore-Washington International (28 miles) and Reagan National (30 miles) – and the New Carrollton Metro and Amtrak station (15 miles). Our facility is equidistant from all major metropolitan hubs in the DC/MD/VA area and is easy to get to via several major travelways.


Our market research suites are outfitted with specialized audio/visual capabilities to ensure all observers, both live and remote, are able to effectively experience the research activities, and refer back to key moments in the discussion. Some of our audio/visual capabilities include:

  • Control center for dual DVD recording
  • Focus Vision VideoMarker hub
  • Mounted video camera zoom and directional capabilities for six cameras on the work floor and two cameras in the focus group rooms
Designed to Fit Your Needs

Check out the floor plan of our unique market research facility.


Improve your business intelligence with our market research services.