Precise, Geographic, Brand Usage Studies for Home Building Products
Knowing the manufacturer and brand of products sold to home builders can help you:
- Assess your company’s sales and advertising performance in specific markets, as well as the performance of your competitors
- Evaluate markets for future marketing and sales efforts
Home Innovation Labs is a veteran of conducting brand usage studies on building materials.
Now, in partnership with Professional Builder INSIGHT, we have launched a report series
that will help you more accurately keep tabs on the competitive environment in the market for the building materials your company offers.
Our Brand Usage Studies are Really Different!
This building products brand usage study is superior to existing brand studies. The output is reported in volume of building product, by brand,
purchased for new home construction and home remodeling. Thus, we report true market leaders based on units purchased, not market leadership based on survey
respondent perceptions. With decades of experience in product usage and brand share studies,
our methodology takes into account total annual purchase volume by each respondent.
Additionally, our approach rigorously balances purchase volume by geographic areas for an accurate
portrayal of purchase volume by brand and manufacturer.
Further, we know with precision how homes are built, where and how purchase decisions are made, and how to speak the language of industry professionals in our data gathering efforts.
Example of Brand Study Output
OSB Subflooring Volume in New U.S. Homes, 2012
||Installed Floor Area in
New Homes (sq.ft.)
|Tolko T-Grade Pro
Source: Annual Builder Practices Survey, Home Innovation Research Labs
Brand Usage Study Methodology
Since the mid-1990’s, Home Innovation Labs has conducted the Annual Builder & Consumer Practices Surveys, which report building materials purchases by product type for hundreds of categories. The Consumer Practices Survey (CPS) gathers data from 50,000 U.S. households, and the Annual Builder Practices Survey (ABPS) collects data from approximately 1,500 home builders. The brand usage data reports are extensions of the ABPS/CPS report series.
Categories for Brand Usage Studies
||HVAC - Furnaces
|Cabinets - Kitchen
||Insulation - Fiberglass
|Cabinets - Vanity
||Insulation - Foam Board
|Countertops - Laminate
||Insulation - Spray Foam
|Countertops - Quartz/Engineered Stone
||Locksets - Exterior Door
|Countertops - Solid Surface
||Locksets - Interior Door
|Decking – Plastic & Composite
||Paint - Interior
|Doors - Front Entry Roofing Shingles
|Doors - Patio
||Siding - Brick
|Doors - Side/Back Entry
||Siding - Manufactured Stone
||Siding - Vinyl
|Flooring - Ceramic Tile
||Sinks - Bathroom
|Flooring - Vinyl sheet or tile Sinks - Kitchen
||Sinks - Kitchen
|Flooring - Wall-to-Wall Carpet
|Flooring - Wood
||Non-Whirlpool Baths & Showers
|HVAC - AC & Heat Pumps
Bring clarity to your understanding of market size, assess your market share by purchase volume, and evaluate the competitive landscape of new investments with our building product Brand Usage Studies.