Timely, Actionable Home Building Industry Surveys
It’s not always easy to collect the right kind of information from the right kind of respondents for the residential construction industry, but with nearly half a century in the housing trenches, we know how to overcome the potential difficulties that come with getting meaningful, actionable data from both building professionals and consumers on construction-related topics. We have the expertise to deliver better information more quickly and cost-effectively than other non-specialized market research firms.
Our Research Methods & Approaches
Our survey methods can help you quantify your market size, understand purchase decisions, validate or refute commonly-held beliefs or assumptions, and make generalizations about a target audience. Research methods and approaches we commonly employ include:
- Concept testing and multi-concept screening
- Segmentation analysis
- Conjoint analysis
- Customer satisfaction and loyalty
- Perceptual mapping
- Pricing strategies
- Decision-maker analysis
- Brand strength and awareness
- Market sizing
- Ad copy & message testing
Our Research Tools & Resources
We also have some very valuable, proprietary research tools and resources at our disposal that help us deliver your data quickly and effectively.
Internet Panel of Builders & Remodelers
Home Innovation Research Labs has a one-of-a-kind panel of more than 5,000 senior-level home builders and remodelers with product purchase and specification authority. This panel allows us to form focus groups, complete on-site usage tests, and field surveys in a matter of days rather than weeks.
Consumer Home & Home Improvement Panel
This managed panel of 60,000 households with detailed home and home improvement activity profiles provides a shortcut to finding your target market research audience. This panel keeps costs down and is especially helpful in finding users and purchasers of unique or low-incidence home products and materials.
Omnibus Surveys of Professionals and Consumers
Home Innovation Research Labs also conducts omnibus surveys of U.S. builders, remodelers, and households every two to three months. Typically, several companies participate in each of these web-based surveys and share the costs, making it a budget-friendly way to get feedback from a nationwide audience. Sponsoring companies supply us with a series of questions, and we tabulate and send the results back to the sponsor. The entire process – from submitting questions to receiving data – usually takes only 2 or 3 weeks. Surveys of building professionals typically result in 300 responses, and surveys of consumers in 1,000 responses.