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Building product manufacturer opps in Omnibus Survey of Homeowners.

July 10, 2013 | Upper Marlboro, MD

Home Innovation Research Labs to Launch Homeowner Omnibus Survey in Early August

Many building product manufacturers would love to have input from homeowners — either DIY'ers or those interested in a professional home remodel — but don't have the time or budget to field a nationwide custom survey of homeowners. Home Innovation Research Labs is launching a Homeowner Omnibus Survey next month to help manufacturers in this situation.

A quick and cost-effective way to gauge consumer reaction to a new building product or assess a product’s competitive advantage is to sponsor one or more questions in the upcoming Homeowner Omnibus Survey, one of the many survey products available through Home Innovation Research Labs.

No matter what a manufacturer’s market intelligence objectives, Home Innovation Labs can include questions to meet those objectives, and the process is easy:

  • Sponsors supply Home Innovation Labs with their questions, or provide their research objectives and allow Home Innovation to draft the questions.
  • The web-based survey goes out to homeowners August 7th - at least 600 responses anticipated.
  • Responses remain confidential to sponsors, and tabulations are provided by August 17th.
  • The fee to participate is dependent upon the number and complexity of questions, but typically ranges from $400 to $600 per question.

For more information or to reserve space for your questions, contact Home Innovation marketing research staff today.

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ABOUT: Home Innovation Research Labs, located in Upper Marlboro, Md., is a full-service research, testing, and consulting firm determined to improve the quality, durability, affordability, and environmental performance of single- and multifamily homes and home building products – in short, we aim to perfect the home. Founded in 1964 as a subsidiary of the National Association of Home Builders (NAHB), our team has been integral in solving many of our client’s most difficult product and technology issues, and helping to introduce some of the most groundbreaking innovations in residential construction. Through an interdisciplinary research approach – including market research, building science analysis, laboratory testing, and standards development – we help to find a home for innovation in the residential construction industry.

NOTE TO EDITORS ON STYLE USAGE: To identify this company and its work correctly, first reference should be "Home Innovation Research Labs." In subsequent mentions, "Home Innovation Labs” or simply “Home Innovation” are acceptable and accurate alternative references; we are not identified by an acronym. Prior to February 12, 2013, the company was known as the NAHB Research Center.