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Market Research Services

Providing Comprehensive Building Product Market Research

We collaborate with your team to identify new product opportunities and through product testing, custom focus groups, survey panel results, and observational research on consumer building trends, providing insightful and actionable market demand data. The team at Home Innovation is proud to help bring the best building products and technologies to the marketplace.

Market Demand Data

Market Demand Data

Market Demand Data

We have the most comprehensive and robust data available on building material and product usage in the U.S. and Canada, from everything to double-hung windows to market share of different claddings nationally by region.

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Construction Research Panel

Construction Research Panel

Construction Research Panel

Go with the pros! Our research panel boasts more than 5,000 home builders, remodelers, and other construction professionals with authority to specify or purchase building products. We use the strictest criteria to vet panelists to ensure quality data.

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Survey Research

Survey Research

Survey Research

We do the research that measures the market for your building product or service, quantifying home builder or buyer preferences on specific product attributes. We have the largest pre-qualified survey research panel of builders, remodelers, and consumers, as well as other robust survey research capabilities.

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Qualitative Focus Groups

Focus Groups & Qualitative

Focus Groups & Qualitative

Opinions matter. Let our professional moderators and expert interviewers help you learn what key decision makers think about your product, concept, or marketing campaign. We can also help qualify new opportunities for additional building products needs.

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Product Development & Management

New Product Development & Life Cycle Management

New Product Development & Life Cycle Management

From identifying market opportunities and the germination of the product idea to positioning the product in the market, our product development research methods are focused on ensuring your product’s commercial success at any stage of the product life cycle.

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Observational & Ethnographic

Observational & Ethnographic

Observational & Ethnographic

Seeing (and hearing) is believing. A product's success in the market is often directly correlated to user satisfaction. Let our expert team recreate real-world scenarios to help determine if your building product, tool, or equipment is performing as expected.

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Time & Motion Studies

Time & Motion Studies

Time & Motion Studies

Home Innovation Research Labs offers specialized Time & Motion Studies designed to demonstrate how your product performs in real-world applications. Our research provides manufacturers with the objective, data-driven insights needed to confidently promote their product’s time-saving benefits and operational efficiencies.

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Decision Maker Research

Decision Maker Research

Decision Maker Research

Our decision maker research for your products can help you understand and quantify the size and structure of your target markets, the influence of key decision makers throughout the supply chain, and their awareness, attitude, and usage of your product and your competitors'.

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Focus Groups at IBS

Focus Groups at IBS

Focus Groups at IBS

The annual International Builders' Show and Kitchen & Bath Industry Show provide vast options for your market research needs, including focus groups, and/or in-depth or intercept interviews. Tell us what you want to learn and we will take it from there.

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Market Research Data

Documentation on Home Sizes, Designs, Styles, and Materials Selections

Home Innovation conducts nationwide surveys of home builders that are published yearly on important product categories.

New Construction

New Construction

 Residential Remodeling

Residential Remodeling

Authentic Market Feedback

We Provide Real Data to Help you Bring the Best Product to Market

Our qualitative product market research expertise supports your team in making informed marketing decisions.

Focus Group Suites

Focus Group Suites

 Observational Research Facility

Observational Research Facility

 Roundtables & Interviews

Roundtables & Interviews

Trends & Reports

Providing Insight Through Custom Data and Reports

Comprehensive market research to keep you on the cutting edge of trends for home and building products.

Building Trends

Building Trends

 Featured Reports

Featured Reports

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