Home Innovation Insights

Insider insights on what's going on in the home building industry.

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Ed Hudson, MBA
August 9, 2022

Latest Insights into New Home & Replacement Markets for Windows & Doors

Earlier this summer, I was invited to deliver the closing presentation of the WDMA 2022 Annual Technical and Manufacturing Conference. I shared 10-year market trends on window and door purchases in new and remodeled U.S. homes and insights into purchasers. As I have for more than 20 years, I sourced my data from Home Innovation’s annual trusted and industry-leading Builder and Consumer Practices Reports.

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Deanna Williams Seale, PE
July 29, 2022

#WillItCorrode: Tools of the Trade: Add Testing to Your Product Durability Toolkit

This year, the Home Innovation lab team is on a mission to test some everyday gadgets in our salt spray chamber to find out #willitcorrode. Home Innovation's full range of corrosion testing helps building product manufacturers ensure the performance of metals and coatings. Typically, we test products such as nails, screws, anchor bolts, bollards, stair nosing, gutter clips, ladders, cable, baluster, hand railing, support systems for curtain walls, etc. But we have decided to mix it up a little with this experiment to emphasize the practical nature of this type of testing. Check out the results of our latest experiment with a screwdriver.

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Ed Hudson, MBA
July 21, 2022

Supply Chain, Labor Markets Creating Opportunities for Alternative Building Materials

Labor and supply chain issues have shaped the industry in recent years, particularly since the COVID pandemic. The net result has been longer construction cycle times, rising construction costs, and simply a much more difficult environment for building and remodeling homes. Our recent 2022 Builder Practices Survey sheds more light on how builder choices of home features, products, and materials has changed in response to these market conditions.

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Deanna Williams Seale, PE
July 1, 2022

#WillItCorrode: Red vs. White Rust

This year, the Home Innovation lab team is on a mission to test some everyday gadgets in our salt spray chamber to find out #willitcorrode. Home Innovation's full range of corrosion testing helps building product manufacturers ensure the performance of metals and coatings. Typically, we test products such as nails, screws, anchor bolts, bollards, stair nosing, gutter clips, ladders, cable, baluster, hand railing, support systems for curtain walls, etc. But we have decided to mix it up a little with this experiment to emphasize the practical nature of this type of testing. Check out the results of our latest experiment with a diecast metal toy truck.

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Ed Hudson, MBA
June 16, 2022

Let’s Go to The Tape: Market Opportunities Presentation

Earlier this spring, I was asked to be a guest speaker at the Pressure Sensitive Tape Council’s Tape Week conference in Buena Vista, Fla. I provided the audience with an in-depth review of six key market opportunities for pressure-sensitive tapes and adhesives in residential construction, referencing our most recent Builder and Consumer Practices data trends and key drivers and market volumes for the six product categories. Below is a brief recap of the presentation takeaways:

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Deanna Williams Seale, PE
June 3, 2022

#WillItCorrode: Appropriate Material Selection

This year, the Home Innovation lab team is on a mission to test some everyday gadgets in our salt spray chamber to find out #willitcorrode. Home Innovation's full range of corrosion testing helps building product manufacturers ensure the performance of metals and coatings. Typically, we test products such as nails, screws, anchor bolts, bollards, stair nosing, gutter clips, ladders, cable, baluster, hand railing, support systems for curtain walls, etc. But we have decided to mix it up a little with this experiment to emphasize the practical nature of this type of testing. Check out the results of our latest experiment with a "durable" thermal coffee mug.

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Ed Hudson, MBA
May 20, 2022

Market Reflections: Home Kitchen Remodeling in 2021

Home Innovation recently published our 2022 Consumer Practices Reports, based on the latest survey of households on home improvements and repairs in 2021. Kitchen remodeling is still hot – maybe even a bit “overheated” – and changes in material choice trends have been very fast-paced. Quartz continues to gain at the expense of the once-dominant Granite for Countertops; both came in at nearly equal shares (around 25%) of kitchen remodels. Marble also gained, but Laminate and Acrylic Solid Surface continued to lose their luster in the eyes of homeowners.  Kitchen Cabinet trends continue as they have been — painted cabinets with flat-panel-in-frame designs are the most popular in home kitchen remodels at 28% of all cabinets installed; finally surpassing the former #1 position holder, cabinets with raised panel doors and wood finish.

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Deanna Williams Seale, PE
May 13, 2022

#WillItCorrode: Digging into Types of Corrosion

This year, the Home Innovation lab team is on a mission to test some everyday gadgets in our salt spray chamber to find out #willitcorrode. Home Innovation's full range of corrosion testing helps building product manufacturers ensure the performance of metals and coatings. Typically, we test products such as nails, screws, anchor bolts, bollards, stair nosing, gutter clips, ladders, cable, baluster, hand railing, support systems for curtain walls, etc. But we have decided to mix it up a little with this experiment to emphasize the practical nature of this type of testing. Check out the results of our latest experiment with a heavy duty carbon steel garden hand shovel.

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Ed Hudson, MBA
May 12, 2022

2022 Consumer Practices Reports Available

The results of Home Innovation’s 2022 Consumer Practices Survey (CPS) on home remodeling are in and analyzed! The top overall finding is that U.S. and Canadian home remodeling purchases are still very strong, two years into the pandemic. The DIY purchaser segment is back to near-historical levels after a spike in 2020, and the outdoor living category is still blazing hot.

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Michelle Foster
May 6, 2022

Why is it Important the NGBS is Part of the I-Codes?

The National Green Building Standard (NGBS) ICC-700 was developed as a collaboration between ICC and NAHB to create a rating system for homes and multifamily buildings that would be used as voluntary, above-code program. Two aspects of the NGBS were innovative and helped propel NGBS Green to become the most widely used green standard for residentially-used buildings in the United States. First, the NGBS is written in code language, so that everyone on a project team -- architects, specifiers, general contractors, MEP engineers, subs, insulation crews, HVAC installers – can understand it because they all know and understand the building code. Second, the NGBS is designed for a specific type of building occupancy, not type of construction -- it's designed for the buildings where we live. Many experts scoffed at this idea when the NGBS was being developed, but it has come to serve the specific needs of multifamily builders, which differ vastly from commercial builders and developers, much more comprehensively than any green building program that came before it. Find out more about how the NGBS both aligns with and adds value to the building codes.

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