Our Team

The know-how, connections, and experience to help clients achieve market success.

Our Team

Our team is what sets us apart. Admittedly, our research campus is home to a unique, state-of-the art, world-class research laboratory specifically designed to service your research, testing, and certification needs. But it’s our people who make our work truly innovative and separate us from the competition.

Our experts possess an unparalleled depth of knowledge and experience in all facets of market analysis and building science research and testing. Below is just a sample of our key staff – let us put these people to work for you. 

Pamela Barksdale, Home Innovation Research Labs

Pam Barksdale, Project Manager/Research Analyst

Pam is a Research Analyst II with nearly 20 years of experience in housing related research and real estate. She analyzes economic and statistical data and performs condition assessments for Home Innovation’s military housing clients. Pam is also part of our NGBS Green Certification team, providing verification report reviews and verifier guidance.

Michelle Foster, Vice President, Sustainability

Michelle Foster, Vice President, Sustainability

You can usually find Michelle on the road touting the benefits of our green building certification program based on the ANSI-approved National Green Building Standard™. Prior to joining Home Innovation Research Labs, Michelle cultivated decades of housing experience in planning, environmental, land use, and financing issues.

Ed Hudson

Ed Hudson, MBA, Director of Market Research

Ed has 20 years of experience conducting research in the home construction industry. He and his staff conduct a wide array of both qualitative and quantitative marketing research supporting the development and commercialization of new building products and technologies.

Kevin Kauffman, engineer

Kevin Kauffman, Research Engineer II

Kevin is involved in a variety of projects for Home Innovation in support of HUD, DOE, NAHB, and USDA Forest Products Lab programs. His work spans both the Building Science and Laboratory divisions, and includes residential regulations and code issues, product standards, technology innovations, and construction systems, which affect the affordability, safety, and livability of homes.

David Mallay, Home Innovation Research Labs

David Mallay, Research Engineer

David conducts research and engineering analysis on residential HVAC and building enclosure systems for Home Innovation and works as a project and research engineer for our U.S. DOE Building America team. Dave is also a BPI Certified Building Analyst Professional, BPI Certified Envelope Professional, and part of our NGBS Green Certification team.

Lynda Marchman Mosteller, Administrator, Green Building Programs

Lynda Marchman Mosteller, NGBS Green Certifications Administrator

Lynda is the Certifications Administrator for Home Innovation’s NGBS Green Certification Program, which means she manages our extensive program database and all the daily interactions with NGBS Green Verifiers as well as other program partners. From top to bottom, if you’ve received correspondence regarding the NGBS Green program, you’ve likely had contact with Lynda!

Joanne McAlpin, marketing research

Joanne McAlpin, Marketing Assistant

Joanne is program administrator for Home Innovation’s Annual Builder and Consumer Practices Surveys, as well as assistant administrator for our NGBS Green Certification program. Her responsibilities include preparing quotes, order fulfillment, billing, online panel and database maintenance, and outreach.

Chinedu Moneke, research engineer

Chinedu Moneke, PE, Research Engineer

Chinedu is a Research Engineer in Home Innovation's Building Science Division. He also provides engineering and technical support for the NGBS Green program. Prior to joining the company, Chinedu was working on green initiatives to reduce human environmental impacts while also achieving economic benefits. His previous work experiences include solar module design & implementation, HVAC analysis, and green building.

John Peavey, PE

John Peavey, PE, Director, Building Science

Re-joining Home Innovation in August 2019 as our Building Science Division Director after a stint at AIA, John leads a broad range of projects in support of DOE, NAHB, HUD, USDA FPL, and American Chemistry Council (ACC) programs to improve the performance, safety, and affordability of housing. His team conducts performance assessments of new housing systems in the field, new construction technologies, construction best practices, universal design, NGBS Green reviews, construction codes and standards development, energy efficiency, and field assessments of existing residential construction.

 Deanna Williams Seale, PE

Deanna Williams Seale, PE, Director, Laboratory Services

Deanna is a licensed professional engineer with expertise in materials testing, structural forensics, and the design and restoration of buildings, bridges, and other structures. She provides consulting and engineer-of-record services for Home Innovation clients seeking code compliance recognition for their products and innovative technologies.

Nay Shah, PE

Nay Shah, PE, Test Lab Engineer

Nay is a Research Engineer with mechanical engineering and analysis expertise in HVAC systems. He leads and provides technical support as a project and research engineer for Home Innovation’s Building America Program work. He also conducts verification reviews for the NGBS Green Certification program and administers HUD’s Manufactured Housing Consensus Committee.

Chris Steuble

Chris Steuble, Associate Director of Market Research

Chris has been in the market research industry for over 20 years and has been Manager of the Builder & Consumer Practices Survey (BPS/CPS) program for over a decade. Chris develops building materials demand data using expertise in conducting nationwide surveys, analysis of building industry activity, construction technologies, and data computational modeling. The scope of his work includes new home construction, home remodeling, and non-residential building construction—in the U.S. and Canada.

Elina Thapa, research engineer

Elina Thapa, Research Engineer

Elina has been studying various building codes and standards and their cost impacts and researching on disaster resilience policies and retrofit techniques. One of her favorite projects was studying the cost implications of a residential photovoltaic system. After graduating with a Civil Engineering degree in 2016, Elina worked in the reconstruction project where she mostly inspected the construction of houses in a rural village in Nepal. Having worked closely with builders, homeowners, and engineers, she understands the need of sustainability in construction and is glad to be a part of our NGBS Green reviewer team.

Jon Violette, manager of marketing research

Jon Violette, Manager of Marketing Research

Jon joined our marketing research team with more than 25 years of marketing & advertising research experience. Working for some of the nation’s leading advertising agencies and marketing research firms, Jon has designed and analyzed research for many of world’s most influential brands, including American Express, AT&T, General Motors, and Kraft Foods, to name just a few. Yours could be next!

Cindy Wasser, MBA

Cindy Wasser, MBA, Senior Manager of Green Building Programs

Cindy manages all the day-to-day aspects of Home Innovation's NGBS Green Certification Program, including verifier training and communication, HBA Partner relations, and our NGBS Green Certified Product catalog. Her background in green government initiatives with NACo provided her a wealth of resources and experience to guide her work at Home Innovation.