Market Research
Survey Research

With 50+ years experience in survey research, we help meet your goals more quickly and cost effectively.

Timely, Actionable Building Industry Survey Research

It’s not always easy to collect the right kind of information from the right kind of respondents for the residential construction industry, but with over half a century in the housing trenches, we know how to overcome the potential difficulties that come with getting meaningful, actionable data from both building professionals and consumers on construction-related topics. We have the expertise to deliver better information more quickly and cost-effectively than other non-specialized market research firms.   

Our Survey Research Methods & Approaches

Our survey methods can help you quantify your market size, understand purchase decisions, validate or refute commonly-held beliefs or assumptions, and make generalizations about a target audience. Research methods and approaches we commonly employ include:

  • Concept testing & multi-concept screening
  • Segmentation analysis
  • Conjoint analysis
  • Customer satisfaction & loyalty testing
  • Perceptual mapping
  • Pricing strategies
  • Decision-maker analysis
  • Brand strength & awareness
  • Market sizing
  • Ad copy & message testing

Our Home Building Industry Research Tools & Resources

We also have some very valuable, proprietary research tools and resources at our disposal that help us deliver your data quickly and effectively.

Online Survey Panel of Home Builders & Remodelers

Home Innovation Research Labs has a one-of-a-kind panel of more than 9,000 home builders, remodelers, and other construction professionals with product purchase and specification authority. This panel allows us to field surveys and recruit for focus groups and interviews in a matter of days rather than weeks.

Consumer Home Improvement Panel

This managed panel of 60,000 households with detailed home improvement activity profiles provides a shortcut to finding your target market research audience. This panel keeps costs down and is especially helpful in finding users and purchasers of unique or low-incidence home products and materials.

Omnibus Surveys of Home Building Professionals and Consumers

Home Innovation Research Labs also conducts omnibus surveys of U.S. builders, remodelers, and households every two to three months. Typically, several companies participate in each of these web-based surveys and share the costs, making it a budget-friendly way to get feedback from a nationwide audience. Sponsoring companies supply us with a series of questions, and we tabulate and send the results back to the sponsor.  The entire process – from submitting questions to receiving data – usually takes only 2 or 3 weeks. Surveys of building professionals typically result in 300 responses, and surveys of consumers in 1,000 responses.


Improve your business intelligence with our market research services.



Home Innovation Research Labs Lab - Market Research

With multiple focus group suites and an observation gallery overlooking the laboratory floor, our market research facility is unmatched for building product research. 

Market Research Facility