Home Innovation Insights

2020 Consumer Practices Survey reveals unexpected changes in remodeling market.

Ed Hudson, MBA
May 26, 2020

Changes in Consumer Remodeling Choices

Our 2020 Annual Consumer Practices Survey is complete, data compiled, and reports will be available starting this week. More than 110,000 U.S. and Canadian households participated this year and provided highly-detailed information on their remodeling activities and purchases from nearly 40 different product categories. This is an incredibly important data year as it establishes a pre-COVID-19 benchmark to measure against. The home flooring replacement market, for example, was anything but static in the preceding year, as show in the graph below.

U.S. Flooring Market for Home Replacements

Source: Home Innovation's Consumer Practices Survey

Already, we’ve identified some interesting market insights in several categories from this year’s study:

  • Steel and Aluminum siding are coming on strong
  • Luxury Vinyl Plank sold more than ever; however, growth in Vinyl Sheet and Tile played a bigger role in gains for the vinyl and resilient flooring categories
  • Granite countertops are on a deep slide, Quartz growth has moderated, and some modestly-priced countertop alternatives are seeing a brisk return
  • For the first year, Non-Wood Finish kitchen cabinet popularity surpassed Wood Finish
  • Patio Doors and Windows took an upscale turn, favoring Clad Wood
  • Solid interior doors continue to outpace Hollow Core doors; Double Swinging doors are replacing Bi-Fold for closets; and Mirrored closet doors are on a decided upward swing
  • PE-RT is gaining ground, particularly in whole-home piping replacements

Of course, this is just a glimpse of the noteworthy findings from our most recent remodeling survey. Stay tuned for more to come as we continue our analysis. Top building product manufacturers have used Home Innovation's survey data for over 20 years to determine market demand and identify trends like these in the building materials market. With our 2020 Consumer Practices Reports available this week, contact us immediately to be among the first to explore your specific product categories in this fast-evolving market.

The Consumer Practices Reports cover building products used in residential repair and remodeling and can be paired with our annual Builder Practices Reports to give you a complete view of the residential construction market. Consumer Practices reports are available in the following categories:

Appliances | Cabinets for Kitchen & Bath | Countertops
Deck & Porch Railings | Exterior Doors | Faucets
Fencing & Landscape Walls | Finished Flooring | Garage Doors
Home Mechanical Ventilation | Home Standby Generators
House Wrap & Foam under Siding | Insulation | Interior Doors
Interior Finish Materials | Outdoor Structures - Decks, Patios & Porches
Patio Doors | Plumbing Fixtures | Plumbing Piping | Roofing
Roofing Underlayment | Sheathing - Floor, Roof & Wall
Siding & Exterior Cladding | Soffit, Fascia & Exterior Trim
Storage Systems for Closet & Garage
Structural Systems - Floor, Roof & Wall | Windows

What Makes Home Innovation’s Consumer Practices Reports Better?

Our reports are far more than just summary tabulations of a national household remodeling survey. We employ a robust market demand modeling methodology that compiles volume and type of products and materials purchased. Our Consumer Practices Reports also distinguish between owner- and renter-occupied households, places of purchase, DIY vs. Pro installations, and many other important details.

We’re also providing more options than ever in data format. The large survey sample size allows data subscribers to get a very granular look into county, metro area, state, and regional markets for residential remodeling. Consumer Practices Reports are available in both tabular and database formats, giving you more analysis options, including business analytics and mapping software like Power BI and Tableau.

Interested in getting the details on your product categories? Get in touch today to learn more about how you can better monitor the market for construction products with this report series.

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