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Find out what our research experts view as important changes and trends in homes and building products.

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April 12, 2018

Where Are We Stuffing All Our Stuff?!

There is an adage that says in any household, the things you have tend to accumulate to fill the space available for its storage. This certainly holds true in most American households. Though there are many who would say they don’t fit the stereotype, materialism and excess are often considered very “American” traits. And along with all the stuff we accumulate, comes the need to store it. Despite having the biggest homes in the world, more closets on average than any other country, as well as the most garages, somehow, we still never seem to have enough space to put everything.

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Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

April 6, 2018

New Survey Data: Roofing Underlayment Market Report

The home re-roofing market is massive — about 16 billion square feet of existing residential roof was re-covered last year – and the majority of re-covers get at least one layer of roofing underlayment. An additional 3 billion square feet of new roofing underlayment was installed on new U.S. homes in 2017. As a roofing material, asphalt shingles have been dominant for decades, and there’s very little threatening that lead position. However, underneath those shingles and other roofing materials, there is a lot of change underway.

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Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research
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