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Trends

Find out what our research experts view as important changes and trends in homes and building products.

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December 28, 2018

The Who, Where & When of Off-Site Construction Technologies

A couple weeks ago, we first posted the findings of a December survey of 300 builders regarding their attitudes towards numerous off-site housing technologies. Specifically, we asked if they plan to increase their use of any of these systems within the coming year and anticipate increasing their use in the coming 5 years. The findings helped us gauge the rate at which builders intend to pursue various off-site alternatives. For industry suppliers, knowing your potential markets is crucial for developing successful market entry and expansion strategies.

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Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

December 14, 2018

December Survey of Builders Reveals Quickening Pace in Transitioning to Off-Site Construction Solutions

Off-site construction. We’ve all heard the buzz about builders moving to this “new” way of building, especially in light of the current skilled trade deficit in our industry. But what are home builders actually planning to do about it this year? Or even in the next five years? There are a lot of contenders in the off-site space, but where is the market actually headed?

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Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

November 20, 2018

Don’t Be a Drip! Keep Up with Plumbing Fixture Trends

Updating kitchens and bathrooms is a sure-fire way to signal that an existing home has been kept current and is market ready — but simply installing new fixtures will not necessarily do the trick. Just because something is readily available to purchase, does not mean that it is in style or on trend. Having access to data on long-term and recent usage patterns is the best way to understand current trends and forecast future ones.

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Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

October 30, 2018

Are We There Yet? Tracking Housing Industry’s “Wild Ride”

Speaking at the National Lumber and Building Material Dealers Association’s (NLBMDA’s) ProDealer Industry Summit in Chicago earlier this month, Home Innovation’s Director of Market Research Ed Hudson presented analysis on the market for materials used in the construction of new homes and remodeling.

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Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

October 22, 2018

No Slumber for Composite Lumber

Speaking at the Composite Lumber Manufacturers Association meeting earlier this month, Ed Hudson, Home Innovation’s Director of Market Research, shared his expertise on the market for outdoor structure materials used for building decks, railing, and fences based on data from our Annual Builder and Consumer Practices Surveys.

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Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

October 5, 2018

Wood-Finish Flooring Flourishing

It’s no secret that wood flooring has become very popular in new homes and can be found in nearly every room in the house, particularly in the main living and entertaining areas of homes. Current interior design trends lean toward cost-effective products with a more luxurious, furnished appearance in these areas, and wood or wood look-alikes readily fit the bill. Over the past several years, new technologies have made many wood and wood look-alikes less expensive, more resistant to scratching and impact, able to withstand wet environments, easy-to-install, and very attractive. Engineered wood flooring has now surpassed solid wood flooring in new homes, and the new LVT category continues to push the wood look into moisture-sensitive and higher functioning areas of the home. LVT flooring products can enhance a home’s interior with the warmth, richness, and texture of more expensive, luxurious hardwood flooring. Since laminate has made only small inroads into new homes, LVT has already garnered nearly 4% of total new home flooring installations.

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Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

September 28, 2018

Roofing Market Trends? We’ve Got You Covered (and Re-covered)

The U.S. residential roofing is big. Based on Home Innovation’s Annual Builder and Consumer Practices Reports, about 17.5 billion square feet of it was installed on homes last year. The reports also concluded that nearly 85% of total residential roofing volume is installed on existing homes as either a full or partial replacement of existing material. On average, the age of the existing roofing in full replacement was slightly more than 19 years. About one-third replaced their roof because of leaking; one third because of storm damage; and, one quarter anticipated roof failure in the near future due to a deteriorating roof. Only 3 percent stated they wanted to improve the appearance of their house, and 2 percent claimed a pre-mature failure.

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Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

September 7, 2018

Nickel for Your Thoughts … or Your Faucets? Remodeling Finish Trends

What constitutes a trend in building products? Is something “on trend” because an interior designer says it is? Or because it’s all the rage at a kitchen and bath trade show? Or because it makes an episode of a home improvement TV program? Not necessarily. While those things may deem a product to be “trendy,” they do not truly constitute a trend. I’ve seen several home remodeling “design trend” articles recently that were very interesting and enlightening, but also contradictory in describing what’s becoming more popular in the market according to our data. The biggest disconnect I’ve seen seems to be in the discussion of faucet finishes. If you just looked at just a handful of those articles, you’d swear that all new faucets were bronze, and that neither chrome nor stainless steel finished faucets exists anymore.

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Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

August 31, 2018

NGBS Green Certifications See Steady Growth

Since the introduction of our NGBS Green Certification program in 2009, close to 150,000 homes and apartments have become certified. As of August 2018, there were an additional 120,000 homes in-process for certification. The program has shown steady growth year after year; based on strong growth for the first half of 2018, the program is once again on target to see an increase in the annual number of units certified.

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Tagged:
Green Building, Energy Performance

August 17, 2018

Who’s on Deck? Outdoor Living Data Reveals Dramatic Swing in Builder Choice of Surface Materials

According to data from Home Innovation’s 2018 Annual Builder Practices Survey, more new homes are getting side & rear porches and decks than in past years, but fewer are getting on-grade patios. The inclusion of front porches and stoops on new homes, however, has fairly stable over the past decade.

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Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research
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