May 17, 2019
Home Size Declines with Robust Return of Starter Home Market
Home Innovation’s recent 2019 Builder Practices Survey of 1,500+ U.S. home builders confirms what the U.S. Census has been reporting in recent months—the average new home size is declining. For the second time in a decade, the average home size paused its upward climb for at least a couple years of descent.
Continue Reading
May 3, 2019
Age is Just a Number, Even with Houses
It seems logical to assume that older houses—with more wear and tear, longer exposure to weather, and functionally obsolete features—are more likely to be remodeled or upgraded than newer homes. So, following that logic, owners of “elderly” homes should be better targets for selling home improvement products and upgrades, right? Not necessarily. Applying this age-old assumption blindly across all product categories can lead to lost opportunities for selling remodeling products and services to owners of newer homes.
Continue Reading
April 26, 2019
Survey Says: Home Remodeling “Going Pro”
With the 2019 NFL draft underway, your favorite college football players are not the only ones “going pro” this year. Based on this year’s 2019 Consumer Practices Survey data, it appears fewer home remodeling projects are do-it-yourself, and more are being done by professionals. For example, nearly 90% of roofing installed on existing residential properties is now done by a professional; just five years ago that number was less than 80%.
Continue Reading
April 23, 2019
The Force is Strong with Re-Roofing Market, 2019 Remodeling Study Says
The U.S. home re-roofing market is a behemoth—covering about 13 billion square feet of residential roof area each year. An above-average 2018 storm season in the United States ensured an above-average number of roofing replacements based on the initial findings from the 2019 Consumer Practices Survey.
Continue Reading
March 22, 2019
Predicting a Place for Plastics in the Construction Industry
Presenting this week at the Society of Plastics Engineers’ 2019 ANTEC Conference in Detroit, Home Innovation’s Director of Market Research Ed Hudson spoke about opportunities for building materials manufacturers, particularly focused on plastics materials, based on major changes happening in the residential construction industry. Ed’s insights are based on data from our Annual Builder and Consumer Practices Surveys, as well as his own decades-long analysis of industry trends.
Continue Reading