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Trends

Find out what our research experts view as important changes and trends in homes and building products.

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February 18, 2021

Boom or Bust: What Products Did “The Year of DIY” Favor?

The biggest trademark of 2020? Change! This was true in nearly everything that affects how we live in our homes and how we interact with others. Many in the building industry found these changes to be an opportunity; others found it to be a significant threat. 

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Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research

February 12, 2021

Was 2020 Really the Year of the DIY’er?

With new remodeling market data available, it’s time to recalibrate building product marketing strategies for a new remodeling market trajectory.

Marketers of building materials for the remodeling industry faced early 2020 as an enigma. There were no reference manuals on how the remodeling market behaves during a pandemic. With households required to stay-at-home, and many both working and schooling their children from their homes, it forced homeowners into a lifestyle that may have proven their current homes inadequate. There were open questions that could re-define the home remodeling market.

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Tagged:
Data and Trends, Homebuyer Preferences, Building Products, Marketing, Survey Research
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