Home Innovation Insights

Home remodeling purchasing still strong amid pandemic.

Ed Hudson, MBA
May 12, 2022

2022 Consumer Practices Reports Available

Fresh, New Consumer Remodeling Purchase Data

The results of Home Innovation’s 2022 Consumer Practices Survey (CPS) on home remodeling are in and analyzed! The top overall finding is that U.S. and Canadian home remodeling purchases are still very strong, two years into the pandemic. The DIY purchaser segment is back to near-historical levels after a spike in 2020, and the outdoor living category is still blazing hot.

Many manufacturers know about the CPS’s detailed tracking of product volume and market shares across many categories of materials. But, Home Innovation tracks brands of remodeling product purchases too. Below is a sampling of the leading brands uncovered in the 2022 CPS – accounting for more units sold than other brands in their respective categories: 

  • StainMaster
  • Mohawk
  • Kwikset
  • Owens Corning
  • Andersen
  • Clopay
  • Rubbermaid 
  • IKEA
  • Generac
  • Behr
  • American Standard
  • Delta
  • Armstrong
  • Briggs & Stratton 

In January 2022, Home Innovation received completed survey responses from 70,000 U.S. and Canadian households, each providing us detailed information about their home improvement and repair purchases from the previous year. In paints, for example, the 2022 CPS found that about 60 billion square feet of U.S. home interiors were painted last year, including walls, ceilings, doors, and moldings. Behr brand paint was purchased by the greatest number for home remodeling; used to paint more than 16 billion square feet of home interior. This was followed by Sherwin-Williams at about 12.5 billion square feet. Valspar and Benjamin Moore followed at about 6.5 billion square feet each. The graph below shows the U.S. market shares of the paint brands we track.

Shares of Interior Paint for U.S. Home Improvement, 2021

Source: Home Innovation Research Labs’ 2022 Consumer Practices Survey

Other category leaders included:

  • IKEA squeaked into the number one position for closet storage systems in 2021, slightly edging out ClosetMaid. 
  • Rubbermaid held a solid lead in home garage storage systems, followed by Gladiator. 
  • American Standard edged out Delta and Kohler in bathroom sinks. 
  • Generac continued to lead in home standby generators with nearly a third of the market. 
  • Briggs & Stratton led in portable generators, slightly edging out Honda.
  • Clopay leads with garage door installations in home remodeling, ahead of Amarr. 

Knowing brand shares in your product categories is key to understanding your sales and marketing performance — for your own brand, and that of your competitors. Home Innovation’s Consumer Practices Reports cover brand shares in 21 different categories of remodeling products. Contact us today to get the absolute latest comprehensive brand data for the markets most relevant to you.


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