Home Innovation Insights

Can’t stand the heat? Get out of the kitchen remodeling products market!

Ed Hudson, MBA
May 20, 2022

Market Reflections: Home Kitchen Remodeling in 2021

Hot Trends in Cabinets, and Countertops, and Flooring – Oh my!

Home Innovation recently published our 2022 Consumer Practices Reports, based on the latest survey of households on home improvements and repairs in 2021. Kitchen remodeling is still hot – maybe even a bit “overheated” – and changes in material choice trends have been very fast-paced. Quartz continues to gain at the expense of the once-dominant Granite for Countertops; both came in at nearly equal shares (around 25%) of kitchen remodels. Marble also gained, but Laminate and Acrylic Solid Surface continued to lose their luster in the eyes of homeowners. Kitchen Cabinet trends continue as they have been — painted cabinets with flat-panel-in-frame designs are the most popular in home kitchen remodels at 28% of all cabinets installed; finally surpassing the former #1 position holder, cabinets with raised panel doors and wood finish.

Pace of change in kitchen Flooring has been the most brisk of all. Luxury Vinyl Tile or Plank surpassed Wood and Ceramic flooring in the past few years in its meteoric rise to 25% of all new kitchen flooring. The only other flooring category on the rise in the kitchen was Vinyl Tile, seemingly invigorated by the success of Luxury Vinyl and all the new options available.

New Kitchen Flooring in U.S. Home Remodeling

Source: Home Innovation Research Labs’ 2022 Consumer Practices Survey

Did you know we track the Canadian Remodeling Market too? Below is an example of kitchen cabinet remodeling installations in Canada from our most recent survey. Note, the leading category matches the U.S. market, but the 2nd choice begins to reveal that Canadian preferences for cabinet styles are much different than those of U.S. homeowners.

Kitchen Cabinet Styles in 2021 Canada Home Remodeling

Source: Home Innovation Research Labs’ 2022 Consumer Practices Survey

Our new Consumer Practices Reports now available for the U.S. and Canadian markets include:

  • Appliances
  • Bathroom Accessories & Shower Doors
  • Cabinets for Kitchen & Bath
  • Countertops (LF or SF)
  • Deck & Porch Railings
  • Exterior Doors
  • Faucets
  • Fencing & Landscape Walls
  • Fireplaces & Stoves
  • Finished Flooring
  • Garage Doors
  • Home Standby & Portable Power Generators
  • Home Mechanical Ventilation
  • House Wrap & Foam Under New Siding
  • Insulation
  • Interior Doors
  • Interior Finish Material
  • Outdoor Structures
    (decks, patios, etc.)
  • Other Outdoor Structures (planters, benches, etc.)
  • Patio Doors
  • Plumbing Fixtures
  • Plumbing Piping
  • Radiant Floor Heating
  • Roofing (SF or SQs)
  • Roofing Underlayment
  • Sheathing-All (Floor, Roof, Wall)
  • Siding & Exterior Cladding
    (SF or SQs)
  • Soffit, Fascia, and Exterior Trim
  • Storage Systems for Garage & Closet
  • Structural Systems-All
    (Floor, Roof, Wall)
  • Tile Backing & Underlayment
  • Understanding Remodeling
  • Water Heaters
  • Windows

In the coming weeks, I’ll be periodically reporting on some of important changes taking place in our quickly transforming industry, so be on the lookout for information hot off the data tables! If you want to know how 2021 impacted your product categories and competing categories, Contact me today and we can discuss the specific market demand data that’s available.


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