Home Innovation Insights

Insider insights on what's going on in the home building industry.

Jon Violette
February 13, 2014

How Likable (& Effective) Are Your Building Product Ads?

I saw an ad recently that was so good I watched it several times on the DVR. It not only made me feel more positive about the brand, it made me want to use the brand more often. Don’t you hope all the ads you have a hand in crafting are this effective? We can help.

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Author Bio
Jon Violette, manager of marketing research
Jon Violette
Manager of Marketing Research

Jon joined our marketing research team with more than 25 years of marketing & advertising research experience. Working for some of the nation’s leading advertising agencies and marketing research firms, Jon has designed and analyzed research for many of world’s most influential brands, including American Express, AT&T, General Motors, and Kraft Foods, to name just a few. Yours could be next!