Home Innovation Insights

Insider insights on what's going on in the home building industry.

Browse
Archive
Ed Hudson, MBA
April 12, 2019

New Data from Annual Remodeling Survey Sheds Light on Changing Market

Data collection for our Annual Consumer Practices Survey is complete and we’re now compiling and publishing the initial findings. More than 110,000 U.S. and Canadian households participated this year, and provided highly detailed information on their remodeling activities and purchases in 30 different product categories for the last year.

comments (0)

Continue Reading


Ed Hudson, MBA
March 1, 2019

On Trend with Off Site: When & Where Off-Site Housing Technologies Will Emerge

During this year’s International Builders’ Show in Las Vegas, I presented, “When and Where Off-Site Housing Technologies Will Emerge” to members of NAHB’s Building Systems Council (BSC). The presentation included information from a 10-year summary of our Annual Builder Practices Reports and a survey conducted in December 2018 of home 300 builders who were asked about their future intentions for using building components and off-site housing technologies. While I’d provided an overview of December’s survey findings here on our website, the presentation was based on a more in-depth analysis based on builder type, size, and region.

comments (0)

Continue Reading


Ed Hudson, MBA
January 25, 2019

Education & Training Key to Overcoming Builder Challenges With Energy Codes

Two weeks ago, I blogged about a summary of findings to a builder survey, where more than 250 write-in responses to the question, “What are your biggest challenges in constructing homes to meet current energy codes?” were received.

Responses varied widely. In an attempt to summarize the breadth of responses, I would say they indicated that building more energy-efficient homes means the home building industry has to change, and change can be painful — particularly painful when the industry is producing at near capacity, labor and materials costs are rising, and both management and jobsite labor are in short supply. The 85% of respondents who indicated having challenges seemed to convey that the fast pace of building code changes is disrupting the design and construction of homes, and they are trying to sort things out.

comments (0)

Continue Reading


Ed Hudson, MBA
January 11, 2019

Builders Identify Top Challenges in Meeting New Energy Code Requirements

In December 2018, Home Innovations Research Labs fielded our Omnibus Survey of 300 U.S. home builders, which included dozens of questions from sponsoring manufacturers. We also included some of our own questions to gain insight into current building construction issues.

comments (0)

Continue Reading


Ed Hudson, MBA
January 4, 2019

The Evolution of “Smart” Homes & Technology

It’s been about 30 years since Home Innovation Research Labs built the first Smart House prototype in Maryland research home park. The whole “smart home” concept has been on the verge of exploding in the market for decades, but along the way changing homes, demographics, technologies, and lifestyles have continued to evolve and caused wrinkles in the plans of companies and organizations bringing this technology to market.

comments (0)

Continue Reading


Ed Hudson, MBA
July 18, 2018

Builder Survey Data Analysis: Trends in Trim, Insulation, Sheathing, Cabinets

The data is in! Home Innovation’s 2018 Builder Practices Survey continues to reveal many new trends and reversals. Some of the most notable changes we’ve seen so far have been highlighted in my recent Trends posts. Here are a few more points I’ve found interesting during my ongoing analysis…

comments (0)

Continue Reading


Michelle Foster
March 14, 2018

True Value: NGBS Green Certification Lauded for Adding Value for Builders and Homeowners

Greenwashing. Unfortunately, it’s not a new form of consumer deception. But, fortunately, there are both new and improving means of shining a light on those who seek to deceive, as well as recognizing and rewarding those who provide true value with high-performance, green building.

comments (0)

Continue Reading


Ed Hudson, MBA
July 10, 2015

Data Hot Off the Spreadsheets!

According to Home Innovation's latest Annual Builder Practices Survey, the home building industry is finally climbing out of the doldrums, and some exciting and unexpected opportunities are revealing themselves. For over 30 years, our annual survey and reports have tracked market shares of building material categories. Find out what the latest data tell us.

comments (0)

Continue Reading


Ed Hudson, MBA
September 12, 2014

Don’t Get Caught Flat Footed with Market Changes

As a building product manufacturer, it’s important to base your assessment of market change on reliable data and not the latest industry hype. Find out how our product usage data helps vigilant product managers spot changes as they're beginning to happen, when there's still time to act and not just re-act.

comments (0)

Continue Reading


Michelle Foster
July 16, 2014

Align Your Green Home Marketing with Your Buyers' Values, Not Your Own

One of the most significant obstacles to green home building is the prevailing builder myth that ALL consumers ONLY care about energy efficiency because an energy-efficient home will cost less to operate. It's just not that simple. While many consumers do care about energy efficiency, and a portion of those care about it specifically because a more efficient home, apartment, or car will save them money, that only tells part of the story. Find out more about the other pieces of the green home marketing puzzle that builders must learn to solve.

comments (1)

Continue Reading