Home Innovation Insights

Insider insights on what's going on in the home building industry.

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Cindy Wasser, MBA
April 13, 2020

Manufacturer Mindset: Finding Solutions to Today’s Moisture Issues

Moisture control and dehumidification are increasingly hot topics among residential builders and property managers in hot-humid climates. Home Innovation's Cindy Wasser recently spoke with a couple of our manufacturer partners with NGBS Green Certified Products to learn more about the industry trends they’re seeing, and the solutions their companies are implementing to ensure energy-efficient green homes maintain proper moisture and humidity.

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Michelle Foster
March 16, 2020

How NGBS Green Certification Program is Addressing Issues Associated with COVID-19

The NGBS Green Certification program team is monitoring the ongoing situation affecting the nation and the globe with the coronavirus/COVID-19. We have put certain practices into place and provided guidance to our NGBS Green Verifiers (who are all independent contractors subject to their own business requirements) and other program partners, and will continue to update as best practices and guidance from the CDC dictate.

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Michelle Foster
March 14, 2018

True Value: NGBS Green Certification Lauded for Adding Value for Builders and Homeowners

Greenwashing. Unfortunately, it’s not a new form of consumer deception. But, fortunately, there are both new and improving means of shining a light on those who seek to deceive, as well as recognizing and rewarding those who provide true value with high-performance, green building.

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Ed Hudson, MBA
February 28, 2018

Market Segmentation: Precision Helps You Communicate More Effectively

One market, one message, one ad strategy, one set of product options — sounds simple and efficient, doesn’t it? But we all know that’s not how modern marketing works. As marketers get more savvy, and buyers more discerning, lumping everyone into a single bucket is only a simple and efficient way to continue losing ground against competitors. Even “segmenting” your market by Builder, Retailer, or Contractor channels falls short of a strategy that will propel you ahead of competitors and help you make the most of your advertising, marketing, and communications budgets.

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Michelle Foster
December 8, 2017

Work Smarter, Not Harder

Why work harder to find products that meet your NGBS certification needs, when you can work smarter by specifying NGBS Green Certified Products? Our NGBS Green Certified Product program bridges the gap between manufacturers who produce NGBS-compliant products, and the builders/designers who want to use them.

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Lynn Nacewicz
March 1, 2017

The Inside Scoop:
NGBS Green Verifiers Tell All

Despite the best efforts of the Home Innovation green team, and volumes of information available to dispel the myth, some builders still believe that getting a home green certified is a difficult, costly, and time-consuming task. Perhaps one of the greatest proof points that NGBS Green Certification is none of these things is its market share – in a relatively short period of time, NGBS Green has gone from a start up to the leading green home certification provider in the country. Many NGBS Green Verifiers say the builders who participate in NGBS Green find it a more straightforward and affordable way to stand out from their competition.

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Patricia Gunderson, P.E.
January 27, 2017

SolSmart Serves Up Soft Cost Savings

Soft costs can often be a deal-breaker for solar installation. DOE's SolSmart is helping builders and developers overcome barriers to solar in residential construction that can often come from arduous local zoning, permitting, and inspection requirements. Find out more about the program and how it can help in your community.

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Michelle Foster
January 9, 2017

NGBS Green: Keys to Success in 2016 and Beyond

2016 was a good year for NGBS Green, marked by steady growth. As we head into the new year on the brink of recognizing our 100,000th NGBS Green Certified home, it's a good time to reflect on the keys to the market success of green certification and how they will continue to benefit participants going forward.

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Bob Burns
October 14, 2016

Pivotal Advance in Green Building Valuation

Home Innovation Research Labs recently announced a data sharing agreement with my company, Pivotal Energy Solutions. The announcement may have seemed inconsequential at the time, but I’m convinced that what this agreement represents is a critical next step in the marketing of energy-efficient homes and has potential to impact your business in a BIG way.

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Patricia Gunderson, P.E.
August 15, 2016

Streamlined Permitting for PV? Yes, Please!

DOE's SolSmart is helping builders and developers overcome the barriers to solar in residential construction that can often come from arduous local zoning, permitting, and inspection requirements. Find out more about this new program and how it can help in your community.

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