Home Innovation Insights

Insider insights on what's going on in the home building industry.

Browse
Archive
Michelle Foster
October 14, 2020

Being Green Just Got a Heck of a Lot Easier

With the 2020 NGBS, single-family homes can earn the NGBS Green Certified level if they comply with all applicable green practices from the 2020 NGBS Chapter 12. This streamlined yet rigorous certification path requires homes to be designed and constructed to be more efficient than 2018 IECC code-compliant homes and to include important building practices that ensure the home provides a healthier indoor environment, is more water efficient, and is more durable. The NGBS Chapter 12 Certified Path focuses on the most impactful practices that improve energy and water efficiency, create a healthier living space, and manage potential moisture issues. For energy efficiency, builders have a choice among Prescriptive, Performance, and Energy Rating Index (ERI) paths. For water efficiency, builders have a choice between Prescriptive and Performance paths. This certification option is more streamlined and, to keep verification costs lower, NGBS Green Verifiers can batch multiple homes for both registration and verification report submittal. Find out more about this option.

comments (0)

Continue Reading


Michelle Foster
October 7, 2020

Is Wellness the New Energy Efficiency?

Energy-efficient home builders report that their homes sell faster, for more money, and perhaps more importantly, that their buyers are more satisfied with their energy-efficient home than with their former inefficient homes. Win-win-win. Builders are rewarded for their energy-efficient homes, the environment benefits from homes that require fewer nonrenewable resources, and homebuyers get a more high-performing home. But, is an energy-efficient home the golden ticket for builders? Unfortunately, no. Energy codes are becoming more stringent, so now, depending on a home’s location, even code-minimum homes can be relatively energy efficient. That makes energy performance less of a distinction among builders. Now may be the perfect time to consider emphasizing the health & wellness features of your green homes over their energy efficiency.

comments (0)

Continue Reading


Michelle Foster
September 30, 2020

What’s in a Name? Defining “Residential” in NGBS Terms

When first approved by ANSI in 2009, the NGBS was notable because it was the first national green building rating system specifically designed for residential buildings. Before the NGBS, national programs such as LEED and Green Globes were designed to address the specifics of commercial buildings. Consequently, only a few multifamily buildings in the pre-NGBS days tried to adapt to the compliance requirements of the early green certification options. But even the first few iterations of the NGBS did not cover all types of residential construction. The 2020 NGBS Consensus Committee sought to remedy this issue by revising the NGBS’s definition of residential. Now the NGBS is inclusive of all buildings within which we live during the various stages and phases of our lives. Find out more about the new opportunities now available to multifamily and mixed-use builders and developers.

comments (0)

Continue Reading


Cindy Wasser, MBA
September 23, 2020

Smart Products Are Green Products

Today, it can seem impossible to find a new appliance that isn’t a “smart” product. I recently purchased a new washer and dryer set, and I noted so many models with mobile and voice notification and control. Some products even featured automatic reordering of detergents and softeners based on sensor feedback!

comments (0)

Continue Reading


Michelle Foster
September 17, 2020

NGBS Version Aversion? How to Pick the Right NGBS Version for Your Project

In early 2020, ANSI approved the fourth version of the National Green Building Standard ICC-700 (NGBS) as an American National Standard. Now, builders and developers have a choice to seek NGBS Green certification based on either the 2015 NGBS or the 2020 NGBS. Which is the best version for your project and your market? Some may presume that compliance with the 2015 NGBS would be less challenging and/or less expensive to achieve compliance. But, don’t be so quick to dismiss the 2020 as a more beneficial option. The 2020 NGBS Consensus Committee made several important improvements that warrant strong consideration before embarking on your next green building project. Check out this post on some factors to consider as you make the decision.

comments (0)

Continue Reading


Cindy Wasser, MBA
September 2, 2020

Healthy, Smart & Efficient – Earn NGBS Green+ for Your Next Home

Homebuyers look for sustainable and efficient design, but they also bring their own values to the home search. Health is top of mind for consumers right now, and many buyers recognize the role that our homes play in keeping us healthy and safe. Since we’re all spending more time at home, some buyers look for the convenience afforded by smart home systems and accessible design. And, while there is so much uncertainty globally, some crave the security that is afforded by energy and water independence and resilient design.

comments (0)

Continue Reading


Cindy Wasser, MBA
April 13, 2020

Manufacturer Mindset: Finding Solutions to Today’s Moisture Issues

Moisture control and dehumidification are increasingly hot topics among residential builders and property managers in hot-humid climates. Home Innovation's Cindy Wasser recently spoke with a couple of our manufacturer partners with NGBS Green Certified Products to learn more about the industry trends they’re seeing, and the solutions their companies are implementing to ensure energy-efficient green homes maintain proper moisture and humidity.

comments (0)

Continue Reading


Michelle Foster
March 16, 2020

How NGBS Green Certification Program is Addressing Issues Associated with COVID-19

The NGBS Green Certification program team is monitoring the ongoing situation affecting the nation and the globe with the coronavirus/COVID-19. We have put certain practices into place and provided guidance to our NGBS Green Verifiers (who are all independent contractors subject to their own business requirements) and other program partners, and will continue to update as best practices and guidance from the CDC dictate.

comments (0)

Continue Reading

Tagged:

Michelle Foster
March 14, 2018

True Value: NGBS Green Certification Lauded for Adding Value for Builders and Homeowners

Greenwashing. Unfortunately, it’s not a new form of consumer deception. But, fortunately, there are both new and improving means of shining a light on those who seek to deceive, as well as recognizing and rewarding those who provide true value with high-performance, green building.

comments (0)

Continue Reading


Ed Hudson, MBA
February 28, 2018

Market Segmentation: Precision Helps You Communicate More Effectively

One market, one message, one ad strategy, one set of product options — sounds simple and efficient, doesn’t it? But we all know that’s not how modern marketing works. As marketers get more savvy, and buyers more discerning, lumping everyone into a single bucket is only a simple and efficient way to continue losing ground against competitors. Even “segmenting” your market by Builder, Retailer, or Contractor channels falls short of a strategy that will propel you ahead of competitors and help you make the most of your advertising, marketing, and communications budgets.

comments (0)

Continue Reading