Home Innovation Insights

Insider insights on what's going on in the home building industry.

Michelle Foster
November 19, 2015

Don't Mess with FTC: Substantiate Your Green Marketing Claims

The FTC is becoming ever more vigilant on pursuing those who mislead consumers on the "green" attributes of their products. While homes are very different than cleaning products and other consumer goods, find out why Home Innovation’s NGBS Green certification program offers a safe haven for builders to deliver consumers green, high performance homes, and not run afoul of the FTC.

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