Home Innovation Insights

Insider insights on what's going on in the home building industry.

Ed Hudson, MBA
May 24, 2018

Brand Study Paints Very Different Picture of Choices in New Homes and Remodeling

Trends will come and go, but one thing that’s always been consistent about the construction industry and markets for building products is that it is highly fragmented. A product manufacturer’s success in one of the many market segments almost never indicates if they can or will be successful in another market. Buyers of materials have very different purchase journeys, depending on whether it is for a production home, non-residential building, infrastructure project, home remodeling done by a professional, or a do-it-yourself undertaking.

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