Home Innovation Insights

Insider insights on what's going on in the home building industry.

Browse
Archive
Deanna Williams Seale, PE
May 13, 2022

#WillItCorrode: Digging into Types of Corrosion

This year, the Home Innovation lab team is on a mission to test some everyday gadgets in our salt spray chamber to find out #willitcorrode. Home Innovation's full range of corrosion testing helps building product manufacturers ensure the performance of metals and coatings. Typically, we test products such as nails, screws, anchor bolts, bollards, stair nosing, gutter clips, ladders, cable, baluster, hand railing, support systems for curtain walls, etc. But we have decided to mix it up a little with this experiment to emphasize the practical nature of this type of testing. Check out the results of our latest experiment with a heavy duty carbon steel garden hand shovel.

comments (0)

Continue Reading


Ed Hudson, MBA
May 12, 2022

2022 Consumer Practices Reports Available

The results of Home Innovation’s 2022 Consumer Practices Survey (CPS) on home remodeling are in and analyzed! The top overall finding is that U.S. and Canadian home remodeling purchases are still very strong, two years into the pandemic. The DIY purchaser segment is back to near-historical levels after a spike in 2020, and the outdoor living category is still blazing hot.

comments (0)

Continue Reading


Deanna Williams Seale, PE
April 5, 2022

#WillItCorrode: Key Causes For Corrosion

This year, the Home Innovation lab team is on a mission to test some everyday gadgets in our salt spray chamber to find out #willitcorrode. Home Innovation's full range of corrosion testing helps building product manufacturers ensure the performance of metals and coatings. Typically, we test products such as nails, screws, anchor bolts, bollards, stair nosing, gutter clips, ladders, cable, baluster, hand railing, support systems for curtain walls, etc. But we have decided to mix it up a little with this experiment to emphasize the practical nature of this type of testing. Check out the results of our latest experiment with a standard house key.

comments (0)

Continue Reading


Ed Hudson, MBA
April 4, 2022

Current Market Trends & New Opps Revealed for Plastics In New Construction and Remodeling

On March 1st, I was pleased to speak at the opening session of AMI’s 2022 PVC Formulation Conference in Cleveland. I provided an overview of product trends in new homes and remodeling from 2011 to 2020, tracking market shares of PVC and other plastics products. I concluded with a discussion of how the past two tumultuous years are now resulting in opportunities for plastics. I covered the product categories where PVC is already a big player in the market, and those where they could become one, including flooring, piping, siding, decking, fences, and others. 

comments (0)

Continue Reading


Ed Hudson, MBA
March 24, 2022

Housing Innovation: It’s What We’re All About

In late February, I participated in an interview/discussion during the Building Products Strategy Summit held by John Burns Real Estate Consulting. The subject was innovation in the U.S. housing construction market. When I joined Home Innovation Research Labs nearly 30 years ago, my initial assignment was to support the Advanced Housing Technology Program (AHTP) – a deep exploration of barriers to innovation in home construction, to evaluate and catalog more than a thousand beneficial new home technologies. The AHTP program was initiated to answer concerns that innovation in housing lags other industries. The insights uncovered through that program, along with other diffusion-of-innovation research I’ve been involved in, serves as the foundation for Home Innovation’s current marketing research practice.

comments (0)

Continue Reading


Ed Hudson, MBA
March 14, 2022

COVID Changes - Temp or Perm? Part 2

In taking another look at our recent survey of builders regarding the permanence of 22 business and new home changes adopted during the pandemic, we found that most practices – aside from the strictly virus-spread-mitigating ones – will be retained by more than half of builders who responded to the survey. These include practices such as utilizing a greatly-expanded network of building product suppliers, and putting more emphasis on outdoor living space, healthier indoor air quality, and home layout changes that provide space for remote work and schooling. See where there were differences in what will stay and what will go based on size of builder, as well as local vs. regional vs. national differences.

comments (0)

Continue Reading


Deanna Williams Seale, PE
March 4, 2022

#WillItCorrode: Stick A Fork in It

This year, the Home Innovation lab team is on a mission to test some everyday gadgets in our salt spray chamber to find out #willitcorrode. Home Innovation's full range of corrosion testing helps building product manufacturers ensure the performance of metals and coatings. Typically, we test products such as nails, screws, anchor bolts, bollards, stair nosing, gutter clips, ladders, cable, baluster, hand railing, support systems for curtain walls, etc. But we have decided to mix it up a little with this experiment to emphasize the practical nature of this type of testing. Check out the results of our first month's experiment with an 18-0 stainless steel fork.

comments (0)

Continue Reading


Ed Hudson, MBA
December 21, 2021

COVID Changes - Temp or Perm?

There’s certainly no arguing that COVID changed our world, but the debate continues as to whether the day-to-day changes are temporary or if they will have a long-lasting impact on our behaviors. In an effort to determine if COVID will have a lasting impact on new home features and on the business of building them, Home Innovation Research Labs conducted a survey in collaboration with Professional Builder magazine to learn specifically what practices were adopted as a result of COVID, and which of those practices will remain after the pandemic is “over.”

comments (0)

Continue Reading


Michelle Foster
September 24, 2021

How HUD Transformed the Multifamily Market Via Green Incentives & Policy

Without question, the single most impactful catalyst for green, high-performance multifamily buildings has been the HUD Green Mortgage Insurance Premium (MIP) Reduction. The Green MIP reduction was the game changer the residential construction industry needed. It was a big enough financial incentive that even the most stalwart anti-green developer or owner couldn’t resist. As news of the HUD MIP reduction spread through the industry, developers and owners that previously never considered a green certification, or even openly scoffed at the suggestion, changed their minds. Find out how federal incentives have worked, and can continue to work, to help us reach a greener future faster.

comments (0)

Continue Reading


Cindy Wasser, MBA
August 25, 2021

Quick QAP Recap: August 2021

Home Innovation actively advocates for third-party certified, green, affordable housing by providing input for state Qualified Allocation Plan (QAPs). QAPs specify a state agency’s allocation of federal Low-Income Housing Tax Credits (LIHTC). Most QAPs include criteria for energy efficiency and green building, and nearly 30 states specify green building certification as a requirement or point-based incentive. When third-party green certification is included within a QAP, NGBS Green Certification is typically recognized alongside other credible national green building programs. NGBS Green certification is affordable to implement, making it ideally suited for affordable housing.

comments (0)

Continue Reading